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Playboy teamed up with Dodge for a 360-degree program designed to drive maximum awareness for the brand’s car models through presence at Playboy’s high-profile Super Bowl Party, complemented by a high-impact print execution and digital campaign.
Playboy helped amplify the Blackheart brand attitude with a custom, integrated marketing program that utilized our most unique brand assets - Playboy Playmates.
To support the theatrical release of Unfinished Business, developed “Real Translator’s Guide: Playmate Edition” custom marketing program, a socially-driven program that tapped into Playmates to highlight the international themes of the film.
The program drove social conversation around the film, which was amplified via high-impact media and takeovers. Irish Whiskey’s 50 State Irish Pub Tour in March of 2015, Playboy developed an exciting consumer promotion that encouraged fans to share their Tribe of True Characters Instagram photos for a chance to win a trip to the Playboy Mansion.
But the 32-year-old starlet oozed rocker chic Saturday at the Brooks Brothers holiday celebration in Beverly Hills.
At the Christmas kick-off the High School Musical favorite strutted her stuff in red and black striped pants and a rocker chic motorcycle jacket.
They should've won for literally every award out there — even the ones they didn't qualify for — because it was just that iconic of a movie. Everyone looks so tiny—IS THAT VANESSA LEANING INTO ZAC, OMG MY HEART.
For evidence, here are two other pics from that special night of Vanessa Hudgens and Zac Efron looking super cosy.
To raise buzz and awareness for the theatrical release of The Transporter Refueled, Playboy developed a truly integrated campaign that centered around a press screening and exclusive release party at the Playboy Mansion. The program organically integrated key brand messaging and product placement.Content included ways to enjoy scotch, how to make a classic Rob Roy cocktail and a holiday gift guide.They weren't breaking free (from each other) just yet back in 2006. Unfortunately, Vanessa killed Zanessa shippers' dreams back in March after she confessed during an interview with Access Hollywood Live she "completely lost contact" with Zac. At least we always have throwback pics to reminisce over.Ashley Tisdale made a name for herself as a Disney darling.
Playboy worked with Blackheart to select four Playmates who embodied the Blackheart aesthetic and vied against one another to be named Miss Blackheart.