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On completion of the pitch bible, Hasbro and Faust began looking at studios for the animation.
With the chance to work on My Little Pony, she hoped to prove that "cartoons for girls don't have to be a puddle of smooshy, cutesy-wootsy, goody-two-shoeness". The series is based on Hasbro's My Little Pony line of toys and animated works and is often referred by collectors as the fourth generation ("G4") of the franchise.The series premiered on October 10, 2010, on The Hub cable channel.Studio B requested that Jayson Thiessen be the director, a choice Faust agreed with.She, Thiessen, and James Wootton led the completion of a two-minute short to pitch the final product to Hasbro, resulting in the company's sanctioning the full production.
The series has become a major commercial success, becoming the most highly rated original production in the Hub Network's broadcast history and leading to new merchandising opportunities for Hasbro, including books, clothing, collectible trading cards, and comics.