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They found their answer in a Hollywood hero, cowboy Tom Mix.Working with Purina, the western movie star helped to form the famous Tom Mix Ralston Straight Shooters Club.Secondly was the Purina display at the 1904 Louisiana Purchase Exposition Worlds Fair in St. At that fair, visitors were greeted with fifteen magnificent palaces which held treasures never seen by the American public and visitors from abroad.Ralston Purinas exhibit included the now famous checkerboard, in a building which housed examples of Ralstons cereal and feed products.As a part of this effort, salesmen visited farms to develop action sheets designed to assist the farmer produce better products with less waste, spoilage, and waste.Purina has grown significantly in the past 103 years; now producing over 5 million tons of Chow in 54 major plants all across these United States.They are certainly an interesting advertising offshoot to the regular Purina knives.
My first experience with these knives was at last summers Springfield Knife Show; held in Springfield, Missouri.
(from the March 1999 KNIFE WORLD) The company behind the famous checkerboard symbol, Purina Mills, recently celebrated its 100th year anniversary. Danforth in 1894, the Purina Company (originally called the Robinson-Danforth Commission Company) was the result of a partnership which was formed to produce animal feed, and operate a retail feed store.
Danforths energy proved to be the key in pushing the young company forward into the next generation.
As a member of this special club, youngsters could send in box tops from Ralston Hot Cereal in exchange for Tom Mixs life story, cowboy bandanna, and secret code ring.
This advertising gimmick proved to be an overwhelming success with literally hundreds of thousands of kids sending in box tops.