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“I don’t think it’s been socially acceptable for women to drop out of college and start a tech company.” Wolfe is adamant that “Bumble has nothing to do with Tinder,” but the comparisons are inevitable—they have similar matching mechanisms (the swipe) similar designs (Tinder designers Chris Gulczynski and Sarah Mick also designed Bumble) and similar marketing on college campuses.
Still, Wolfe insists she’s not trying to beat Tinder at its own game.
In essence, the app is an attempt to answer her train of questions above.
It works just like other dating apps—users see pictures of other users, swipe right if they like what they see, and get matched if the interest is mutual.
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And while the whole messy incident has been held up to illustrate the challenges women face in a notoriously bro-friendly tech culture, Wolfe stops short of calling out sexism in tech.
“This isn’t necessarily a tech problem, this is a society problem,” she says.
She was fired in the midst of a breakup with Justin Mateeen, the service’s chief marketer.
“So did I.” Wouldn’t it be nice, she continues, if there were a bubble over his head listing his job and his education?
Wouldn’t it be nice if you could just get up and say ‘Hi?
A former member of Kappa at Southern Methodist University, Wolfe shows up at sororities with yellow balloons, cartons of yellow Hanky-Panky lacy underwear, and always, she says, “a cute purse.” Then she hands out a thong to each sorority sister who sends out 10 invitations to Bumble.
“By the end, I’d show up and they’d be like ‘Go away, we’re already all on it! Because of the female-first messaging model, Bumble seems to be free of some of the sleaziness that plagues Tinder, at least for now.
But there’s one essential difference: on Bumble, only women can send a message first.